InSight

Sales Performance Assets

How do InSights help?

InSights are Sales Performance Assets designed to help a Sales Professional take opportunities in the sales pipeline and guide them through the rest of the sales process; from first meeting to closing the deal. Sales Professionals use InSights to accelerate and grow the sizes of their deals. The content can be tuned for any type of sales, including products, services, or concepts.

What exactly is an InSight?

InSights are interactive, user driven e-learning tool specially designed with the busy Sales Professional in mind. They have a multimedia, web-based interface that can be used on a desktop, laptop, or mobile device. InSights can be produced in multiple versions or languages for specific sales channels or markets. They can also be refreshed regularly, so they can be adapted as new sales techniques and strategies develop, competitive tactics adjust, or market conditions shift.

What exactly does an InSight provide for the Sales Professional?

InSights offer strategies and tools for each stage of the sales cycle for your strategic product or service. With an InSight, a Sales Professional gets the best front line intelligence on:

How to create rapid customer buy-in
Building an effective value proposition
Key considerations for discovery and preparation
Winning strategies and tactics
Up-selling or cross-selling opportunities
Top references and their use in the sales cycle
Competitive traps to lay or be aware of
Negotiation tactics
Your company’s contracting and pricing standards
Access to tools available that can be used at critical points in the sales cycle

When should I use an InSight?

InSights can be applied to any product or service that needs to be sold. However, they are most effective when they are applied to strategic products or services that are new to your sales team. They are effective for:

Selling strategic products or services that deliver a high proportion of revenue or market benefit
Making a sale with a new product or service
Executing a concept-based sales strategy
Sales of a new product version
To assist with complex sales of products or services
To help sales with a newly acquired product or service
To assist new members of the sales force (e.g. from an acquired company)
New hires that need effective sales guidance
Sales in a new market or industry with an existing product

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