MarketTrends

Sales Performance Assets

How do MarketTrends help?

MarketTrends are Sales Performance Assets engineered by Envisica to help Sales Professionals identify and engage prospective customers in targeted industries or markets. MarketTrends provide the market intelligence and industry-insider information Sales Professionals need to sell more effectively. By using MarketTrends, Sales Professionals can rapidly become proficient at selling to markets and industries that are new and unfamiliar to them. Less time spent learning and more time effectively engaging customers in a given market or industry means higher revenue.

How are you delivering this intelligence?

MarketTrends Sales Performance Assets are built on an interactive, user-driven e-learning platform that has been designed with the needs of a busy sales professional in mind.

MarketTrends have a multimedia, web-based interface readily used on a desktop, laptop, or mobile device. Multiple versions can be produced for different languages, or for various sales channels or geographic regions. They are easily refreshed to allow them to be adapted as new or additional relevant information emerges or market conditions shift.

Moving past a generic approach...

MarketTrends are tools built around the question, “What market or industry information will make our Sales Professionals more efficient and effective?”. They enable Sales Professionals to move past generic approaches to market and industry specific profiling, product positioning, and sales approach. Sales Professionals that use this tool can answer the questions, “Where are the best opportunities in this market?” and “What is the best way to talk about and position what I’m selling in this market?”.

When should I use MarketTrends?

MarketTrends are beneficial in any situation in which a company is targeting specific markets or industries for their products or services. They are especially effective for any company that:

Begins selling products or services to a new market or industry
Has undergone a merger or acquisition and the amalgamated sales force is challenged with unfamiliar markets or industries
Has launched new products and services that shift in markets or industries
Develops an industry-focused approach to marketing and selling its products or services

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