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Companies that grow their product and service portfolio through mergers and acquisitions face unique challenges. Expectations are high that newly acquired products, services, or functionality will enhance sales revenue. However, the reality is that post-merger, the confusion within the sales force can undermine the ability to take advantage of the opportunities available with the newly combined product line, sales force, and customer base.
Typically, the challenges are twofold. First, there are management issues around sales force alignment. How do you get everyone on the same page when you are using Sales Professionals from two different organizations? Second, there are sales performance issues caused by knowledge gaps. Sales Professionals sell “what they know” to hit aggressive sales numbers in a post-merger situation. Maximizing success in the post-merger environment requires a sharp focus on both of these challenges.
Envisica offers Sales Enablement assets that are ideally suited to addressing post-merger issues. These assets offer timely and immediate information to busy, numbers-driven sales professionals. The content of the Sales Enablement assets provides actionable intelligence that Sales Professionals can immediately apply to their sales activities. Sales Professionals using these assets can find the right customer, position the right product, at the right time. |
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The Product Launch: Potential and Pressure
In today’s globally competitive market, companies must achieve continuous growth to remain healthy. Companies that sell products must be innovative, and must capture market share, generate higher sales revenue, and increase profitability every year. A company’s strategic products drive this essential growth. Precisely which products count as strategic may vary from one situation to the next. However, it is usually the case that, when it comes to growth and innovation, products being launched are at the top of the strategic list.
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Calculating the impact of improving your product launch is an easy three step process.
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